Pay Attention to the Dimensions
As in every social media, the Instagram story feature has its own unique dimension. It must be 1080×1920 in size but within the safe area for a full-screen view to be presented.
You need to leave ideal gaps in the lower and upper areas. While Instagram story dimensions are 1080 x 1920 pixels, Instagram recommends keeping all key design elements between the center 1080 x 1420 pixels, leaving 250 pixels on the top and bottom.
Use Your Brand Colors and Font
Positioning everything you design with your brand will make you more memorable. For example, using your own brand color, font, and more makes it easier for users to recognize you when navigating stories. So people can recognize you even without seeing your username or logo.
Utilize Instagram Stories Own Plugins
As you all know nowadays Instagram is best for marketing and this is gives you the best platform for your business. Get Instagram Followers Malaysia is the best strategy for getting more traffic on your account.
Apart from a professional design tool, you can also design a stylish story with the tools provided by Instagram itself.
Create mod option, GIF, boomerang, different fonts, colors, etc. It is possible to create your own unique story by using features such as You can add shadows to texts or emphasize words that are important to you by using different fonts that Instagram offers. You can make this more fun by adding GIFs.
You can increase the interaction with your target audience by using the survey and question-answer feature and personalize your stories with the 12-second fast clip feature by using the boomerang feature.
You can use any photo to give it a background, if possible, you can use the swipe up feature to direct users to the web page you want. The Swipe Up feature is only available for accounts with 10,000 or more followers, but don’t let this upset you, you can include GIFs or text messages to direct users to your profile in Story.
In addition, by adding relevant hashtags to your stories, you can make this hashtag appear to the people who follow it, and you can get more interaction by using the location feature. Don’t forget the AR effect filters too
You can create your own filters or GIFs on Instagram. By presenting your filters or GIFs to your followers, you can increase your interaction with your brand awareness.
Highlight Your Instagram Stories
Since Instagram stories are deleted after 24 hours, pin them to your profile with ” Highlight “.
Users who come to your profile later will definitely interact with the stories they find interesting. You can also design a stylish cover for your highlights and create integrity with your brand.
Only the first five of the featured stories appear on the profile. So make sure that the things that are important to you are in the first place. For example, if your blog posts are important to you, pin these stories to your profile, make them interesting by designing a cover for the highlights, and make sure that they are in the top five. Because users may not look beyond the top five, and for this you need to arouse curiosity.
Definitely Think Vertical and Give Importance to Visuality
Why is the vertical version important?
When you shoot a professional product to promote your products, horizontal shots may not be effective for story size. Most likely, the products will appear cut in the vertical version. That’s why it’s so important to think vertically.
In addition, a visually stylish and striking story will definitely attract the attention of the user and may even make them visit your profile and even follow it. If you can’t think of a professional design, use templates. You can also show your service/product variety to your users with dynamic videos.
Mention Other Accounts, Collaborate
Facebook is also the best and most using social media platform for your business. You can now start your business here. Buy Facebook Page Likes Malaysia is giving you the best likes for your account and you will get more traffic.
Today, the use of the internet is very intense and this is a blessing that cannot be ignored for brands. Especially collaborating for your brand, working with influencers, tagging other accounts to your stories, or sharing what they are talking about in your own story is a great way to interact with your community.
Collaborating with others helps you increase your brand awareness and credibility. You ask why?
Show Pieces of Yourself
Whether you have a business account or not, users will always be sincere to see pieces of you. For example, share a photo taken by the team or your contribution to a charity project with your followers. It also shows how much you value the things that matter. Also, your followers may sometimes wonder about the faces that work behind a brand.
Apart from all these important points, of course, there is something everyone wants on Instagram; Taking part in Discover for Brands often means an increase in reach and engagement. Because the algorithm exposes your content to new, interested eyes.
So, How Do You Increase the Chances of Your Stories Published There?
Instagram says its biggest ranking signal is interesting. A user is more likely to see Stories similar to those from accounts they already follow. However, things you can do to increase your chances include:
- Posting videos (they’ll get more attention because they play automatically in Discover, but a good photo will do better than a mediocre video).
- Posting high-visibility stories that don’t contain too much text.
- Posting stories that represent your brand’s visual identity.
On the other hand, Instagram said Stories that you repost from other users (not a bad trick for increasing your post volume and building relationships) get less coverage in Explore.